Diesel truck manufacturer
How would you evaluate if they should produce and sell e-trucks?
CasesCoach Comment
This is a structured market entry case requiring candidates to evaluate e-truck viability through financial analysis and customer decision-making criteria. The case progresses from market assessment (Q1) to customer value quantification (Q2-Q3) to pricing strategy refinement (Q4), testing both analytical and strategic thinking skills.
Estimated Time
32 minutes
Difficulty
Medium
Source
PeterK
79
/ 100
How would you evaluate if they should produce and sell e-trucks?
Clarifying Information
- The current average price of a diesel truck is $125,000.
- The salvage value is the same for both diesel and electric trucks.
- Average trucker travels 68k miles a year.
- The useful life is 4 years for both diesel and electric trucks.
- Services/maintenance costs (tires, parts, oil, lube, etc.) for a diesel truck is $20,600 per year. An electric truck has fewer moving parts, thus they cost less to maintain. The estimated savings are 50%.
- All other costs are negligible.
- There are no similar products in the market yet (no other electric trucks).
Practice More Case Interview Questions
Browse 800+ real consulting case interview examples from top firms. Filter by difficulty, company, industry, or case type. Or try our AI mock interview for instant feedback and scoring.